Syrian airstrike kills 5 in Aleppo

BEIRUT (AP) ? A Syrian government airstrike on a heavily contested neighborhood in the northern city of Aleppo killed at least five people Saturday, while several mortar rounds slammed into a residential district in Damascus, leaving at least one person dead, activists and state media said.

Aleppo and Damascus ? Syria's two largest cities ? are key fronts in civil war between President Bashar Assad and the rebels trying to overthrow his regime. Opposition fighters have managed to seize control of several neighborhoods in Aleppo since storming the city last summer, while the regime has largely kept the rebels at bay so far in Damascus, although opposition fighters control several suburbs of the capital and look increasingly capable of threatening the heart of the city ? and Assad's power.

The Britain-based Syrian Observatory for Human Rights said the air raid Saturday hit Aleppo's Sheikh Maqsoud neighborhood, which rebels seized parts of last weekend after days of heavy fighting with regime troops.

Both sides are eager to control the strategic district, which is predominantly inhabited by minority Kurds. The neighborhood is located on a hill on the northern edge of Aleppo and overlooks much of the city, giving those who control it the ability to pound districts held by the opposing side with mortars and artillery.

The rebels control large swaths of northern Syria, and captured their first provincial capital ? the city of Raqqa ? last month. They have also been making gains in recent weeks in the south, seizing military bases and towns in the strategically important region between Damascus and the border with Jordan, about 160 kilometers (100 miles) from the capital.

In Damascus, mortar rounds hit the residential district of Kafar Souseh on the city's western outskirts, killing one person and wounding at least 13, the state-run SANA news agency said. The attacks also caused material damage to stores in the district and set several parked vehicles on fire, SANA said.

The Observatory said mortar rounds also struck the Damascus suburb of Jaramana. There were no immediate reports of casualties.

It was not immediately clear who fired the shells, but mortar rounds have fallen with increasingly regularity in the center of the capital, puncturing the aura of normalcy that the regime has tried to cultivate in the city.

The Observatory also reported clashes between government troops and rebels Saturday in the town of Otaybah east of Damascus.

Also Saturday, the newly elected prime minister of the Western-backed opposition umbrella group, Ghassan Hitto, started reviewing candidates for a planned rebel interim government that will consist of 11 ministries and will be based inside Syria, according to a statement by the Syrian National Coalition.

It said Hitto, who has lived in the United States for many years, aims to "attract the qualified talent and competencies required to manage the upcoming phase of the revolution."

The candidates for ministerial and deputy positions must be Syrian citizens older than 35 years of age, the statement said. It added that high-ranking regime officials or "those who have committed crimes against the Syrian people or have unlawfully seized Syrian property or wealth" will be excluded from consideration.

"The nominee must be an advocate or supporter of the Syrian revolution," the statement said.

The Western-backed opposition alliance has been marred by severe divisions in its ranks since its formation late last year in Qatar, and its leaders are mostly seen as disconnected from the myriad rebel forces fighting inside Syria.

Source: http://news.yahoo.com/syrian-airstrike-kills-least-5-aleppo-123326047.html

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?In The Studio,? Paddle8?s Aditya Julka Discuses Building Niche Online Marketplaces

"In the Studio" opens up Q2 of 2013 by hosting a three-time founder who, after stints in engineering and the biomedical industry in India, happened to team up with a young leader in the art world to create one of the art world's most fascinating online auction houses. Aditya Julka, a co-founder of online art and collectible marketplace Paddle8, has carved an unusual path of entrepreneurship. After growing up and studying in India, Julka began his career as a healthcare entrepreneur, founding two companies before he came stateside to pursue his MBA. After graduation, he moved to NYC and started what would become Paddle8, though the business initial began as a lead-gen engine for collectors, but Julka and his team quickly identified that, given the intricacies of the art world, the web could enable an interesting marketplace so long as they were able to secure the right art "supply."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/cgApGuIeX0Q/

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Newspaper publishes photo of Pistorius in blades

In this photo taken March 24 2013, shows Olympian athlete Oscar Pistorius running on the track at the University of Pretoria South Africa. The photo was taken by a pupil from the Voortrekker High School in Pietermaritzburg while on a hockey tour in Pretoria. A South African newspaper published the grainy cellphone image of Pistorius at a running track in his carbon fiber blades Thursday as the Olympian?s agent said his return to training was now imminent, but denied he was already in training. (AP Photo/Lisa Smith)

In this photo taken March 24 2013, shows Olympian athlete Oscar Pistorius running on the track at the University of Pretoria South Africa. The photo was taken by a pupil from the Voortrekker High School in Pietermaritzburg while on a hockey tour in Pretoria. A South African newspaper published the grainy cellphone image of Pistorius at a running track in his carbon fiber blades Thursday as the Olympian?s agent said his return to training was now imminent, but denied he was already in training. (AP Photo/Lisa Smith)

FILE - In this Sept. 5, 2012 file photo, South Africa's Oscar Pistorius competes during Men's 100m T44 round 1 at the 2012 Paralympics in London. A judge in South Africa says Pistorius, who is charged with murdering his girlfriend, can leave South Africa to compete in international competition, with conditions. (AP Photo/Emilio Morenatti, File)

FILE - In this Feb. 19, 2013 file photo, olympian Oscar Pistorius stands following his bail hearing in Pretoria, South Africa. A judge in South Africa says Pistorius, who is charged with murdering his girlfriend, can leave South Africa to compete in international competition, with conditions. (AP Photo/File)

JOHANNESBURG (AP) ? A South African newspaper published a grainy cellphone photograph of Oscar Pistorius at a running track in his carbon fiber blades Thursday as the Olympian's agent said his return to training was now imminent ? but denied he was already in training.

The Afrikaans-language Beeld newspaper had the image of what it said was Pistorius, who was charged with murder for the Valentine's Day shooting death of girlfriend Reeva Steenkamp, on the front page of its Thursday edition.

In the photograph ? taken by a high school student from a bus passing by the track ? the double amputee is seen from some distance wearing his blades and dark lycra running clothes and is walking on a track with his hands on his hips.

The photo was taken on March 24 by teenager Lisa Smith, her field hockey coach said, when their team was visiting the University of Pretoria where Pistorius' regular practice facility is.

The Associated Press reported on Wednesday that Pistorius had been at the track in the South African capital city on the day of the photograph.

It was the first time Pistorius had put his blades on since he shot dead Steenkamp in his home in the early hours of Feb. 14, his agent, Peet van Zyl, told the AP later on Thursday.

Pistorius was only "having a jog around the track," the agent said, as the newspaper claimed sources had told it the Olympic 400-meter runner and Paralympic champion had begun full training at the university on March 21. Van Zyl disputed that and said neither he nor Ampie Louw, Pistorius' coach and the man who controls his training sessions, were present at the track on the day the photograph was taken.

Field hockey coach and school sports director Charmaine Koekemoer said she was driving the bus past the track at around 10.15 a.m. on the Sunday morning when members of her Hoerskool Voortrekker girls hockey team started shouting "There's Oscar, there's Oscar!" from the back.

Student Smith then took the photo on her BlackBerry, Koekemoer said. It shows Pistorius in the distance with the bars of a metal fence in the foreground. He is the only person in the shot.

"The kids were very excited," Koekemoer told the AP. "That was the excitement, seeing a world icon in real life. It was nothing to do with his case.

"We didn't see him running around the track. He was just walking to the 100 meter end line down the final stretch. It looked like he was going to take his blades off."

The single photo, a grainy image taken through the black fence and showing Pistorius walking on the far side of the track, was accompanied by a front-page story in Beeld under the headlines "Oscar is back on the track" and "In training with other athletes."

Pistorius' management team was expecting the photo to be published, Van Zyl said, after Pistorius had told them he had visited his track with some Australian athletes on the day a little under two weeks ago. Koekemoer ? who was visiting with her students from the eastern city of Pietermaritzburg ? said there were other athletes around Pistorius when they saw him.

Neither Pistorius' coach nor his agent knew about the track visit until afterward, Van Zyl said.

But while Pistorius wasn't yet in a training routine, the agent said, his return could be any day now. The image of the world's most famous disabled athlete back on his unmistakable running blades was likely now to become more and more common again.

"He might get up this morning and call (coach) Ampie (Louw) and say he wants to be at the track at one o'clock," Van Zyl said. Van Zyl also said Pistorius' desire to start training again did not show disrespect to the family of Steenkamp.

Pistorius denies murder in the Valentine's Day killing of model Steenkamp, saying he mistook her for a nighttime intruder in his home. His next scheduled court appearance is June 4, when prosecutors say they intend to serve indictments.

___

Follow Gerald Imray at www.twitter.com/GeraldImrayAP

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/347875155d53465d95cec892aeb06419/Article_2013-04-04-OLY-Pistorius-Shooting/id-8ce9bd85cdbc4d788ec4aaf9600e315c

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When does ad retargeting make sense for your business ...

Ad retargeting is used to follow users as they move from site to site.

Here?s how targeting advertising works ? but use it sparingly & strategically or it could turn off users

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Let me confess up front: I?ve long been attracted to the idea of useful advertising ? the promise that interruption marketing will fade into its well-deserved irrelevance and that marketers will be able to serve us ads and offers based on products and services we actually want or need.

Trouble is, the practice rarely lives up to the ideal, chiefly because retargeting, as it?s called, is hard to do well.

You know what I?m referring to, right? In your forays around the Web, you?ve no doubt noticed that you?re being served up advertising based on the pages you were visiting earlier. Take The Atlantic?s Alexis Madrigal, who discovered that 105 advertising-related companies tracked his online behavior over a 36-hour period. Lots of people are squeamish about the very idea of targeted ads, and for these folks, filling out this opt-out form should put the kabosh on most of these ads.

I fall into the second camp: I think retargeting has its place, especially for small businesses and entrepreneurs trying to break through the clutter of 2,000 marketing messages that bombard us every day. If you run a small business or startup and have a new product, service, book or online class that readers or followers might find valuable, retargeting has its place in your marketing arsenal, as long as it?s done with discretion and is accompanied by other tactics in getting the word out.

Below I?ll offer tips and best practices for your business if you?re considering targeted advertising.

How ad retargeting works ? is it right for you?

Here?s a look at how retargeting works and how it could be useful for your small business.

At its simplest, retargeting allows businesses to target ads to people who visited their site but didn?t purchase anything. Because the targeting is meant to be precise and the ad message can be customized, advertisers frequently see significant higher click-through-rates and purchases from retargeted ads.

Your business could:

• Bring people back who abandoned the shopping cart process
• Deliver a discount coupon or inform previous visitors of a sale
• Simply remind viewers of your product at a later date when they might be ready to purchase

A number of vendors provide retargeting products: Google, AdRoll, Retargeter, Fetchback, Clicksor and Rocketfuel, to name just a few. Some have slightly different offerings, but they all basically work the same way.

?Targeted ads have driven about 15 percent of our enrollments with a lower CPA than other channels?

Retargeting starts with a bit of tracking code that your vendor provides and that you install on pages of your site. This tracking code drops a cookie into a visitor?s web browser and that cookie tracks what pages are viewed on your site. (If this sounds old school, it is: Browser cookies have been around for 19 years.)

Once your visitors travel to other sites on the Web, they?ll almost certainly encounter advertising slots on some of these pages. This is where you can retarget an ad to them and try to bring them back to your site. Those ad slots will do a quick check to see if there is a retargeting cookie present in the browser, and if there is, it will trigger a split-second real-time auction to determine what ad is served.

You?ll want to establish a budget at the outset and set a limit for your campaign. Generally these campaigns start at a few hundred dollars for a small business and can scale up from there. If your bid is the highest, you win the auction and your ad is served. The targeting companies keep track of ad inventory so you don?t have to figure out where your ad will appear. You generally pay on a cost-per-click basis, the same as you would for Google AdWords ads.

How one small business uses targeting to increase enrollments

Porter Gale, a friend who?s the author of the upcoming book?Your Network Is Your Net Worth?and the former vice president of marketing for Virgin America, wanted to get the word out about her new three-day online class?Building Your Brand (day two is today).

So she agreed to a modest retargeting campaign steered by Rick Silvestrini, general manager of?creativeLIVE, which hosts live online workshops, including Porter?s.?Silvestrini?runs targeted advertising campaigns to drive sign-ups for several of his instructors? classes. ?Targeted ads have driven about 15 percent of our enrollments from paid with a lower CPA (cost per acquisition) than other channels,? he said.

As with Google AdWords ads, the cost per click can vary greatly depending on your bid parameters ? after all, it?s auction pricing. With Google, there?s no minimum spend, and you can wind up spending little or a lot depending on how the ad performs. ?Our clicks cost anywhere from 32 cents to $ 1.50 per click, depending on how well the creative performs,? Silvestrini said. ?I?ll spend $300 to $2,000 per week on retargeting alone. That comes out to $50 to $800 per week per course.? The higher the spend, the more people who sign up for the courses.

A targeted ad that appears as an overlay on a YouTube video.

Facebook wading into relevant advertising in a big way

What about Facebook? With a billion users and about a quarter of the all display ads on the Internet, Facebook offers businesses a huge opportunity for retargeting, and the mechanics are basically the same. However, the advertising units inside Facebook are different sizes (those little text & picture ads on the right of your news feed) and there are not as many vendors to choose from; Perfect Audience and AdRoll seem to be the biggest.

Facebook also has another twist on retargeting called Custom Audiences, where you upload your email list and Facebook targets ads to Facebook members who are on your list.

Other social networks, like LinkedIn and Twitter, have their own techniques for ad targeting.

Tips for small businesses that want to try out targeted ads

Can small businesses do this on their own? That depends on how technically savvy you are and how much time you want to devote to mastering retargeting. The easiest retargeting to do on your own is Facebook Custom Audiences targeted to your email list. (I might have recommended Twitter for its ease of use, but the conversion rate was very low for a campaign I recently did for one of my sites.) For the rest, you?ll at least need to know how to install a bit of tracking code into your pages.

Regardless of who?ll be executing your targeted ad campaign, keep these best practices in mind:

• Have a planned-out strategy, don?t just send out a targeted ad blast. Who are you targeting precisely and what do you want them to do?
• Don?t do a mass carpet bombing. Start out with a short campaign and grow it from there.
• Make sure the service you use has an ad report tool. Try several variations of your ad and optimize your campaign to use the version that received the biggest response.
• Make sure your product or service offers value and is something that people will want.
• Make it personal and relevant ? not like a late-night infomercial.
• Where possible, target friends of connections, which you can do in Facebook.
• Make sure your ad contains a clear call to action.

If this still sounds bit daunting, please reach out to us and we?ll help get you on your way.

Ad targeting, while years old, still has a long way to go. Clearly, some of these companies go too far in collecting users? personal data without their consent (but that?s a column for another day). For another, there was no option to turn off the ads even though I registered for Porter?s workshop. I?m with The Register writer who bemoaned, ?Come on, people: if you?re going to track my online behavior, at least use it to get me to buy something I want!?

What do you think of retargeting? Have you used it? Do you think it has its place?

Related articles

? How to run an effective Facebook campaign for $5 (Socialmedia.biz)

? How To Use The 15 Facebook Ad Targeting Options (Socialfresh)

? Online advertising isn?t creepy enough: Go ahead and terrify me? with a properly targeted ad (The Register)

? How To Block Targeted Ads From Following You Around (Business Insider)

? Doc Searls? book The Intention Economy (Amazon)

? The Uncanny Valley of Internet Advertising (Slate)

? How to Opt Out of Facebook?s Creepy New Targeted Ads (Gizmodo)

? Targeted Ads: Finding a Balance Between Cool and Creepy (IT Business Edge)

? Online Display Advertising: Targeting and Obtrusiveness (Marketing Science, PDF)JD Lasica is founder of Socialmedia.biz. We work with large and mid-size businesses and organizations on social media strategies and optimizing your online presence. Contact JD by email, follow him on Twitter and Google Plus or leave a comment below.

Source: http://socialmedia.biz/2013/03/28/when-does-ad-retargeting-make-sense-for-your-business/

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Most Say Illegal Immigrants Should Be Allowed to Stay, But ...

Released: March 28, 2013

A new survey finds that seven-in-ten Americans (71%) say there should be a way for people in the United States illegally to remain in this country if they meet certain requirements, while 27% say they should not be allowed to stay legally. Most who favor providing illegal immigrants with some form of legal status ?43% of the public ? say they should be allowed to apply for citizenship, but 24% of the public says they should only be allowed to apply for legal residency.

Majorities across all demographic and political groups say there should be a way for illegal immigrants who meet certain requirements to stay in the U.S. legally. Among those who favor providing legal status, the balance of opinion is in favor of allowing those here illegally who meet the requirements to apply for citizenship. However, no more than about half in any demographic group supports permitting illegal immigrants to apply for citizenship.

In 2011, there were about 40 million immigrants in the United States. Of that total, 11.1 million, or 28%, were in this country illegally. (For more see ?Recent Trends in Naturalization, 2000-2011? Feb. 4, 2013.)

The national survey by the Pew Research Center, conducted March 13-17 among 1,501 adults, finds that overall attitudes about immigrants in the United States are more positive than negative, despite the nation?s struggling economy.

Thinking about immigrants generally, 49% of Americans say they strengthen the country because of their hard work and talents, while 41% say they are a burden because they take jobs, health care and housing. In a June 2010 poll, 39% said immigrants strengthened the country while 50% said they were a burden.

In addition, more Americans think that the growing number of newcomers in the United States strengthens society than believe that they threaten traditional American customs and values. About half (52%) say the growing number of newcomers in the U.S. strengthens society, while 43% say the influx of newcomers threatens traditional American values and customs.

Broad Support for Legal Status for Illegal Immigrants

Support for granting legal status to illegal immigrants is wide ranging. Eight-in-ten non-Hispanic blacks (82%) and Hispanics (80%) say those in the United States illegally should be allowed to stay if they meet certain requirements; about half of blacks (52%) and Hispanics (49%) say illegal immigrants should be able to apply for citizenship.

Two-thirds of non-Hispanic whites (67%) say illegal immigrants should be allowed to stay in the country legally, while 31% say they should not. Four-in-ten whites say people in the United States illegally should have the chance to apply for citizenship if they meet certain requirements.

Among whites with no college degree, 61% favor allowing those in the U.S. illegally to stay legally, while 37% disagree. There is more support among white college graduates for permitting illegal immigrants to stay in the country legally (81% say they should, while just 17% say they should not).

The partisan differences over providing some form of legal status for illegal immigrants are modest: 76% of Democrats, 70% of independents and 64% of Republicans say illegal immigrants should be allowed to stay in the United States if they meet certain requirements.

Whites in both parties are divided along educational lines over how to deal with illegal immigrants in the United States: Among white Democrats and Democratic-leaning independents, 92% of college graduates favor allowing illegal immigrants to stay in the U.S. legally if they meet certain requirements; support falls to 68% among white Democrats and Democratic leaners who have not completed college. Similarly, there is a 20-point education gap among white Republicans and GOP-leaning independents (75% of college graduates vs. 55% of non-college grads).

Opinions about Immigrants? Impact on the Country

Currently, 49% agree with the statement ?immigrants today strengthen the country because of their hard work and talents.? Somewhat fewer (41%) agree with an opposing statement: ?immigrants today are a burden on our country because they take our jobs, housing and health care.?

The balance of opinion on these questions has fluctuated over the years. Two years ago, opinions were evenly divided and in June 2010, more said that immigrants were a burden than a strength for the United States (50% vs. 39%).

Nearly two decades ago, in July 1994, 63% viewed immigrants as a burden, but the percentage expressing this view declined substantially by the end of the 1990s (to 38% in September 2000).

In recent years, there has been little change in opinions about the impact of newcomers from other countries on traditional values. About half (52%) say the growing number of newcomers from to the United States strengthens American society, while 43% say they threaten traditional American customs and values.

Racial, Ethnic, Partisan Differences in Views of Immigrants

While majorities across all groups support legal status for illegal immigrants, there are sharp differences in opinions about the impact of immigrants on the country. Opinions about immigrants have become somewhat more positive among most groups since 2010.

Fully 74% of Hispanics say that immigrants strengthen the country because of their hard work and talents. About half of blacks (52%) also say that immigrants strengthen the country, compared with just 41% of whites.

While most Democrats (58%) say that immigrants strengthen the country because of their hard work and talents, most Republicans (55%) say they are a burden because they take jobs and health care.

College graduates express far more positive opinions about the impact of immigrants than do those with less education. Fully 67% say immigrants strengthen the country, compared with 41% of those with no more than a high school education.

By a wide margin (59% to 33%), more 18-to-29 year-olds say that immigrants strengthen the country than say they are burden. Among those 65 and older, more say immigrants are a burden (49%) than a strength (37%).

Opinions about whether the growing number of newcomers to the United States strengthens society or threatens American values break down along similar lines. Whites are divided (45% vs. 49%). Majorities of Hispanics (67%) and blacks (62%) say the growing number of newcomers strengthens American society.

Majorities of Democrats (61%) and independents (55%) say that the increasing number of newcomers strengthens society; just 34% of Republicans agree.

Religion and Views of Immigrants

Majorities of all major religious groups say there should be a way for immigrants who are currently in the U.S. illegally and who meet certain requirements to stay in the country.

For the most part, those who favor legal status for illegal immigrants say they should be allowed to apply for citizenship.

Opinions among major religious groups are more divided when it comes to the impact of immigrants on the country.

A majority of white evangelical Protestants (55%) say that immigrants are burden because they take jobs, housing and health care, while about as many (58%) say they threaten traditional American customs and values.

Other religious groups have less negative views of the impact of immigrants. These differences in opinions, however, are largely the result of underlying differences between religious groups in race, political ideology, party identification and other factors; after controlling for these factors, the independent impact of religion is minimal.

Source: http://www.people-press.org/2013/03/28/most-say-illegal-immigrants-should-be-allowed-to-stay-but-citizenship-is-more-divisive/

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Justin Bieber Accused of Battery, Involved in "Intense" Altercation

Source: http://www.thehollywoodgossip.com/2013/03/justin-bieber-accused-of-battery-involved-in-intense-altercation/

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PFT: Who has most salary cap room remaining?

AP

When owners and teams treat football like a business, media and fans shrug.? When players do, it?s regarded as an affront to the integrity of the game.

It?s not fair, but that?s the way it is.? And Raiders quarterback Carson Palmer needs to brace himself for that reaction as he tries to force his way out of Oakland.

It?s obvious Palmer wants out.? Two years ago, he finagled his exit from Cincinnati by feigning retirement.? The strategy looked to be a failure until Raiders quarterback Jason Campbell broke his collarbone and former Raiders coach Hue Jackson lost his damn mind, giving up a first-round pick and a second-round pick for a quarterback who isn?t the guy he used to be.

Now, Palmer is turning up his nose at $10 million from the Raiders, which sets the stage for the Raiders eventually to cut him ? and for Palmer to play for someone else.

As Mike Silver of Yahoo! Sports explains it, Palmer wants to play for a contender, even if it means being a backup.? (Cough . . . Seahawks and Pete Carroll . . . cough.)? Of course, Palmer won?t get $10 million to be a backup, but his willingness to walk away from football in order to get out of Cincinnati proves that he?d be willing to walk away from $10 million in order to get a shot at winning.

Palmer?s posture also reflects a belief that, despite the hiring of G.M. Reggie McKenzie and coach Dennis Allen, Palmer doesn?t see the silver-and-black bus getting turned around in the immediate future.? Otherwise, he?d gladly take $10 million to stay put.

The problem is that the Raiders currently hold all the cards.? With no seven-figure trigger in Palmer?s deal, the $13 million doesn?t become fully guaranteed until Week One, which means the Raiders can cut him much later in the offseason, if they draft a quarterback early ? or if they eventually decide Terrelle Pryor can get the job done.? The only risk the Raiders are taking is that, if Palmer drops a dumbbell on his foot or pops an Achilles tendon in offseason conditioning drills or otherwise suffers a season-ending injury while on the clock, the Raiders will owe Palmer his full salary.

That could set the stage for a Steve McNair-style lockout.? Even without Palmer being barred from the building (which would violate the CBA), Palmer is making his second power play in two years.

When a team does it, we applaud.? Fair or not, Palmer should prepare for the jeers and the boos and the accusations of being a chronic quitter.

Source: http://profootballtalk.nbcsports.com/2013/03/27/plenty-of-teams-have-plenty-of-cap-room/related/

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